Sending Buddy Viral

We had an idea:

We knew that building intrigue and anticipation around the launch was crucial. With Buddy the Elf, a genuine Christmas icon, waiting in the wings, we had the perfect opportunity. We leant into our understanding of the social context and the tradition of growing industry gossip that surrounded Christmas advert releases. We amplified the notion that a big reveal was imminent and created channel-specific ways to do so, including an organic social whistle-blowing creative execution to paid executions teasing Buddy the Elf's famous 'uniform'. Our creative had to be best-in-class, and ended up winning the stamp of approval from Will Ferrell himself. The next part was to ensure maximum eyes would be on the correct link when the ad dropped. To this end, we used influencers to leverage and amplify our creative teasers and drive audiences to the YouTube link here a holding message confirmed the countdown was on and prepared people to return when the time came.