What we did
With efficiency top of mind, we coordinated two crews to work consecutively to deliver high quality imagery that could be used across everything from social posts to POS. Rather than working to a long list of specs, we planned the shoot out to ensure our images had the versatility to be repurposed across a mix of formats – saving time and keeping costs down in the process.
How it worked
Our photography was used right through the festive season as organic and paid posts – driving increased sales for the brand across the busiest time of year. In the end, we raised our glasses to social media posts outperforming benchmarks on Instagram by 35% and Facebook by 43%.