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Kingfisher Kitchens & Outdoor Living

Europe’s largest home improvement retailer, Kingfisher, needed brand-new content for its Outdoor Living range. We worked together to design and deliver a full suite of visually rich content fit for all its international markets.


What we did

The campaign relied on photography that went over and above to give authenticity, style and life to its product range. But before calling lights, camera, action, we went deeper to understand each market. From there, we planned the shoot with meticulous attention to detail. What could have been a large-scale logistical nightmare for most was a smooth operation – transporting samples, set materials and props to our overseas garden production hub in Portugal.


How it worked

We staged the five-week shoot on custom-built garden sets, and delivered more than 1,800 lifestyle images and 26 videos for online, offline and social channels. The project was a huge success – also resulting in a substantial increase in the uplift of content by local markets.