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The Hut

in Homeware at The Hut

We had the opportunity to create a new brand from scratch for a premium range of contemporary soft furnishings. It wasn’t long before we developed a name and full brand identity, ready to roll out across everything from packaging to product imagery.


What we did

Shooting over two days in our own in-house studio, we created a minimalist set in keeping with the brand’s clean and simple style. Holding back on props let the unique textile designs take the lead and shine. And to celebrate the new collection, we organised an exciting launch event at our HQ.


How it worked

The shoot was a great success, producing more than 40 images and five gifs – all which could be used online, across social, email, promotional leaflets and lookbooks. What’s more, the launch event gave us plenty of exciting content to keep our blogs and social media channels fresh.