Brands can
with Icon.


Our creative

Our people deliver industry-leading content for some of the world’s biggest brands, including THG’s own Beauty, Nutrition, OnDemand and Lifestyle brands. 

Spanning creative, tech and media, our teams go above and beyond to make the seemingly impossible, possible – on a global scale. 

Designed with creativity at its core, ICON is a world-class creative hub, offering the finest space for collaboration and innovation to thrive.  

ICON is where the foremost talent in video production, photography, creative and design meet to create content that powers the global growth of brands, products, and experiences.


Made for

Equipped with everything to help a brand realise its vision, ICON is more than a workplace. Featuring over 160,000 sq ft of creative, photographic, fitness, food, fashion and beauty studios under one roof.

At ICON, you will find:

Creative offices
Food creative centre
Flagship studios
Fashion and beauty spaces
Specialised sports & fitness studio
Dedicated interiors studios
Hair and make-up rooms and services
Dressing rooms & green rooms
Lighting and rigging infrastructure
On-site secure parking
Loading bays
Props and kit store
On-site set build workshop

Icon is where
it all happens.

Brand development.

We offer a full range of branding services, from research and strategic planning, to logo design, positioning and messaging, brand voice and style guide development.


We work with you to develop robust Direct-to-Consumer (D2C) strategies that enable your brand to make an impact locally at every stage of its global growth.


We provide everything from creative design, content production, standout campaigns and packaging design that connects with your audience and converts clicks into customers.