What we did
It was clear that our packaging needed to capture the sentiment of those special occasions where nothing less that Extra Special would do. So we combined elegant design with both delicate and lively illustrative elements to give the products that premium distinction. Coupled with photography designed to whet people’s appetite, the range beautifully captures the brand’s passion for quality and taste.
How it worked
Our design, photography and illustrative style brought out the flavour of the Extra Special range, ultimately putting more crackers, cookies, sweat treats and goodies into more shopping carts.