What we did
Our vibrant 360 Route to Radiance campaign brought the brand’s products to life. From in-spa events and gifts-with-purchase, to social posts, PR, POS and visual merchandising – all the work we did complemented the existing packaging, with youthful models and bright yellow backdrops bringing out ESPA’s therapeutic and re-energising qualities.
How it worked
The main campaign sparked a surge in social engagement, attracting more than 9,000 new engagements and 175% more comments. In just one month, the brand featured in nearly 150 pieces of press in titles including, VOGUE, Women’s Health and Natural Health, as well as online coverage in GQ, Elle and Get the Gloss among others. The campaign gave the brand lasting visibility and reach in a new younger market, and has since continued to flourish.