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news
Behind Door number one: the advent calendar grows up
Once a humble carboard countdown, the advent calendar is now retail’s most scrutinised gift set. This explores how it got to to this point, and where the advent calendar will go from here.
Articles
20 articles
case-studies
GLOSSYBOX: Beauty Wrapped
GLOSSYBOX’s 2026 Advent Calendar starts with a simple idea: what if the calendar felt like the present itself?
case-studies
ESPA: Christmas Gifting 2026
ESPA’s Christmas 2026 collection is built around a quieter kind of luxury.
case-studies
Myprotein Winter Arc 26: a story, not a stockpile
For Myprotein’s Winter Arc 26, the countdown became a 24-day training journey, paring products with daily challenges to keep customers engages from the first door to the finish line.
news
Human in the Loop: Authenticity in an AI-Saturated World
AI is here to stay. So, how do brands navigate how they use AI in a market where 78% of consumers believe AI makes content feel less authentic?
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AI in the Creative Industry: Why Human Creativity Still Matters
Ai is changing the way we create content, but in an industry increasingly obsessed with speed, scale and automation, are we overlooking the very thing that makes creativity valuable in the first place?
case-studies
This is How We Move: A creative campaign for Transport for Greater Manchester, bringing the Bee Network to life
Every kid presses their face to the bus window, waiting to see what’s next. We built a campaign out of that feeling, with Transport for Greater Manchester (TfGM).
news
How to Turn Authentic Creative into a Commercial Engine
When products and prices look identical, trust becomes your main tiebreaker. Discover the real numbers behind authentic storytelling.
news
How CMOs Can Capture Gen Z’s Mood Eating Revolution
Gen Z don't shop food categories; they shop by vibe. Capture 'mood eating' with creator authenticity and agile, high-scale content production with THG Studios.
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THG Studios Brings ‘See the Squashies Side of Life’ to TV Screens for the First Time
New TV Commercial for Swizzels brings the brand’s playful creative platform to the small screen
news
Why Beauty Brands are Failing the Millennial Loyalty Test
How to turn short-lived aesthetic trends into high-performance, trust-based marketing
news
World Record Verified: THG Studios’ World’s First AI-Driven Immersive, Shoppable Catwalk Sets New Global Benchmark for Retail and Brand Experience
THG Studios, the award-winning creative marketing agency, has set a new global benchmark for interactive brand experience with its landmark ‘Runway to the Future’ event.