Once a humble carboard countdown, the advent calendar is now retail’s most scrutinised gift set. This explores how it got to to this point, and where the advent calendar will go from here.
AI is here to stay. So, how do brands navigate how they use AI in a market where 78% of consumers believe AI makes content feel less authentic?
Ai is changing the way we create content, but in an industry increasingly obsessed with speed, scale and automation, are we overlooking the very thing that makes creativity valuable in the first place?
When products and prices look identical, trust becomes your main tiebreaker. Discover the real numbers behind authentic storytelling.
Gen Z don't shop food categories; they shop by vibe. Capture 'mood eating' with creator authenticity and agile, high-scale content production with THG Studios.
New TV Commercial for Swizzels brings the brand’s playful creative platform to the small screen
How to turn short-lived aesthetic trends into high-performance, trust-based marketing
THG Studios, the award-winning creative marketing agency, has set a new global benchmark for interactive brand experience with its landmark ‘Runway to the Future’ event.
Creative partnership delivers a gloriously untamed antidote to the wellness industry’s over-optimised aesthetic.
.png&format=webp&auto=avif)