Mango Cheesecake


Asda ‘Extra Special’ packaging

Asda took its passion for pure quality and packed it into the Extra Special range of savoury snacks, sweet treats and spirited beverages. We then worked with them to bring the brand’s fresh new look and feel to life in some top-shelf packaging.


What we did

It was clear that our packaging needed to capture the sentiment of those special occasions where nothing less that Extra Special would do. So we combined elegant design with both delicate and lively illustrative elements to give the products that premium distinction. Coupled with photography designed to whet people‚Äôs appetite, the range beautifully captures the brand’s passion for quality and taste.


How it worked

Our design, photography and illustrative style brought out the flavour of the Extra Special range, ultimately putting more crackers, cookies, sweat treats and goodies into more shopping carts.


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